Case Study

Michael Page was retained by the largest & fully integrated media & entertainment company from Asia to recruit an SVP of Distribution & SVP of Television Advertising Sales for their US launch of a Health & Wellness Network. The aim is to expand into the US Market & capitalize on the American mentality of health awareness & alternative lifestyles with the backing of a truly global & recognizable brand. A challenging search, MPI has worked closely with all levels of the organization (up to the Chairman of the Board) to identify and headhunt a previously agreed list of talent from competing US Networks, and hosting top executives from both the Indian & US Operations for the interview process in our NYC headquarters. On the shortlist are some of the top executives from American television networks.

To supplement this process, MPI have added additional candidates from our own network that are also in the process which has pleased the client further. With the success of this search, MPI has entered into surely a long term and fruitful relationship with this global Entertainment enterprise at a key time in their growth. They are moving their US HQ to NYC in 2010 with an aim to further grow the business aggressively, with MPI being the agency of choice to assist them in their important hires.