Are you Positioning Yourself Correctly in a New Construction Market?

When you’re new to a market, it may take some time to figure out how to position yourself. You’ll need patience, along with some trial and error, to figure out the proper strategy.

But there are ways to find out if you’re on the right path. Evaluating the market as a whole is a great first step, but there’s more to it than that.

Here’s how you can take your analysis to the next level and figure out how to put your best foot forward in a new market.

Market Appropriate Projects

Do your research before you start marketing yourself. Find out what kind of projects are relevant to this market. If you’re in a huge, sprawling city, this market would probably have different needs than a small, condensed one. Does this area need more residential buildings, or industrial skyscrapers?

After you discover what people in your new market need, make sure to highlight the similar projects you’ve done. Ensure that the people in the industry know that you’re capable of doing this kind of work well, on time, and under budget. If you’ve done it before, and you have a track record to point to, you’ll only increase the likelihood that people will begin to bring you on to projects.

Get the Certifications

Just because you have the proper certifications in one market does not mean they apply to the new one you’ve entered. Especially if you’ve entered a new country, you may have to get a whole new round of certs.

Find out exactly what you’ll need in order to operate in this new market, and make sure you get them right away. You’ll want to be completely cleared before you even attempt to get a job. You don’t want a technicality to get in the way of a relationship with a potential employer.

And once you know what certs you need, see if any of your existing ones can be put towards your new ones. Some could be transferable, or count towards requirements for your new paperwork.

Ask an Expert

It may seem difficult to ask for help, but sometimes it really is your smartest option. No one will be able to give you the inside information your looking for, or connect you to new people, quite like an expert will.

An expert recruiter can share their knowledge of the market with you, minimize the amount of networking and other legwork you need to do, and generally be your guide through the whole process. They know exactly how you should navigate your new market, and they could even have the perfect opportunity waiting for you.

If you’d like a little bit of help finding your place in a new construction market, reach out to the construction experts at Michael Page.